the football factory

TommyNow Snap continues to use 2D and 3D image recognition technology that allows app users to take a photo of any item in-store, in an ad, on the runway (live or online), or on the street and shop it instantly through tommy.com. This season, the app opens up the world of fashion, collection design, craftsmanship and passion with TommyNow ‘Behind the Drive,’ an additional storytelling layer developed in partnership with creative digital production company MediaMonks.

We currently have three stores – in VR Bengaluru, VR Surat and on Church Street in Bengaluru – occupying a total of almost 3,000 sq.ft. space. The brand has just been launched in New York, USA and we are working with several high-end retail boutiques to promote it. The plan is to increase our brand presence steadily in India, in New Delhi and Mumbai, and also internationally in Europe and Asia. Our focus is not to grow only in square feet but to create more interesting forms of art through our product offering.

“Kids wear has been one of the largest selling categories on Amazon Fashion, reporting a swift YoY growth of 80 percent in 2017 with 60 percent of the sales coming in from Tier II and Tier III cities. In line with this growing demand, we are delighted to introduce the Baby Clothing Store on Amazon Fashion that will ensure our customers have access to the best in fashion for their newborns as well as kids with the ease of shopping online,” said Arun Sirdeshmukh, Head of Amazon Fashion.

To make room for the brands, Walmart is retiring such labels as White Stag and Faded Glory, and George’s women’s collection in the United States.

Furthermore, the card’s attractive design and user affability makes it an ideal gifting option for everyone- whether it is a friend, family member or a colleague. Stylish, compact and extremely convenient, the new gift card from Lifestyle is not only easy to store and use, but it provides the user with supremacy of Omnichannel experience and the convenience of part redemption across platforms and stores.

Robust economic growth and rising household incomes in India are expected to take consumer spending to US $3.6 trillion by 2020, with the maximum consumer spend likely to occur in the food, household, and transport and communication segments.

Aranyani was founded by me and is a part of the PT Sainath Group which manufactures and exports high quality garments to its clients in USA and Europe such as Express, Abercrombie & Fitch, Diesel, etc. I am from Indonesia where the PT Sainath Group – which was founded by my father Shri Mohan N Mirpuri in the late 1970s – has vast manufacturing facilities employing almost 15,000 people. We are now one of the top three garment manufacturing companies in Indonesia with our own laundry, printing and embroidery expertise.

In an exclusive interview with Indiaretailing.com, Haresh Mirpuri, Founder & CEO of Aranyani talks about his brand, his target consumers and expansion plans in the country.

On how they manage to protect the intellectual property rights, Prasad reveals, “When our licensee ties-up with our brands Chhota Bheem or Mighty Raju, he/she has legal right to sell the product to customers through defined trade channels, whereas these small time manufacturers who illegally source or manufacture cannot sell in organized retail/ online, as buyers of these channels are well informed of IP rights and know the perils of selling pirated goods. In fact general trade has also learned the danger of buying from these vendors, as there is always a danger of piracy raids and loss of goods, money and customers.”

Raymond operates about 767 stores, mostly under franchise model in 416 towns, and is also present in about 3,500 multi-brand stores.

Swedish fashion retailer Hennes & Mauritz (H&M) plans to open three new stores in India by end of June.While Mysore and Ahmedabad will see the launch of first store, Mumbai will have its seventh

Throw some light on the YoY growth seen by your brand in the last three years and the number of stores you have opened in the last three years?

Boys wear market is diversifi ed with various categories like t-shirts, shirts, denims, bottom wear, ethnic wear, winter wear and uniforms etc. For obvious reasons uniforms, t-shirts, shirts and bottom wear are the dominating categories, together contributing around 80 percent of the total boys wear market. However, t-shirts, shirts and denims categories are expected to show high growth with a CAGR of 9.6 percent and 11.8 percent respectively. The growing infl uence of media and western wear among kids has made certain categories like denims and t-shirts popular among them. The increasing presence of international brands in the country has provided access to wider assortments and options for the Indian consumers and has led to higher brand consciousness.

The Indian consumer market is broadly segregated into urban and rural markets. This segregation is attracting marketers from across the world. Fashion consciousness has been increasing across socio-economic segments as a result of the changing role of the Indian woman, increasing incomes and wider penetration of the media in the country. Today, a large number of domestic and international brands are present in the Indian market, catering to every fashion desire of new-age consumers.

• Emergence of kids as an individual buyer group influenced by mass media and western culture.

The new store offers a wide selection of over 1 lakh styles for baby girls and boys up to 2 years of age, the company said this in a statement today.

The company had posted sales of 606 million Swedish krona (around Rs 490 crore) in 2016, it said in its full-year report.

He shares, “Character licensing is a business based on fast fashion and loyalty towards a brand is very limited. Parents buy from one brand today and from another brand tomorrow. As far as Eteenz is concerned, the ideal price point in India begins from Rs 199 – Rs 299 and goes up to Rs 399.”

The Celebrity Effect

Nomination, Selection Process & Jury Members

• The trend of “mini-me”, i.e. children are extension of their parents, encourage big brands to design cloths for kids as they do for adults.

H&M said it has plans to start online sales in India in 2018 along with other global markets, including Kuwait, the United Arab Emirates and Saudi Arabia.

How have you seen the market for footwear evolve in the last five years?

What makes character merchandizing score above other merchandize? Anvita Prasad, Licensing Head, Green Gold Animation has an answer to this. She explains, “An association of a product with a known personality/ character elevates its value, and makes it easier for the product to seamlessly reach the top-of-mind of its target audience and easing the entry level journey. A relatively lesser-known brand or a new brand gets the acceptability of its customer when it is endorsed by an established IP or character. Character lends itself beautifully to all the aspects of marketing – product, packaging, promotion, PR, etc.”

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category. Be it for underpants or even socks and not to mention tees, tops, dresses and bottoms; a picture of their favourite animated character is sure to pull the young shopper towards it. Team IMAGES BoF checks out the market dynamics.Today, the consumers tend to buy character licensed products, due to the strong affinity and emotional connect they have forged with their favorite stories and characters